NFL’s New Internet Video Policy
Last year I was asked by a reporter from the Seattle Post Intelligencer (who didn’t really write about it), what I thought the “next big thing” for the changing paradigm in sports information and the information glut online. My response was simple. “Video,” I told the reporter. “Video could change the way sports and organizations control content, like Napster did for music.”
It’s evident that the NFL agrees with me. Last month, the league enacted a new policy that does not allow for non-NFL official sites to have more than 45 seconds of new content filmed on location (training camps, etc.) per day, per site.
In a move designed to protect the Internet operations of its 32 teams, the pro football league has told news organizations that it will no longer permit them to carry unlimited online video clips of players, coaches or other officials, including video that the news organizations gather themselves on a team’s premises. News organizations can post no more than 45 seconds per day of video shot at a team’s facilities, including news conferences, interviews and practice-field reports.
If you live outside the NY Metro area, like me, this basically limits what you can find online in terms of interviews and such. It might not matter much right now, but when the season kicks up, I think you will feel the difference. Your only real option for video content will be the official Jets’ site, which I have no problem with in principle, but what bugs me about it is the proprietary nature of the content, there’s no options to share videos, or even send someone a link. Other than saying “click here, then click this … then this … ” which gets old real fast. The Houston Chronicle had a funny take on this that I saw today on Deadspin.
For example, by this rule, this video from MSG, should be considered contraband materials.
Jets spokesperson, David Tratner declined comment on the subject to TJB.
6 Responses to NFL’s New Internet Video Policy
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RK says:
I think every sports franchise if going to try to protect its content as much as possible. The only exception will be the broadcasts on the networks but we all know what the NFL Network is doing and trying to do. Just like the Yankees they want exclusivity for their own product. The fans get hurt; nobody else. There used to be protesters outside of the Knicks games I would attend who wanted to stop the outrageous ticket prices and high salaries. We only have ourselves to blame. At least the broadcast networks were free but that’s all going to stop someday when the licensing agreements expire.
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buddha says:
I have a strong feeling Mark Cuban’s pro football league is gonna have some legs.
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Very useful and informative blog. Recommended for all to see.
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They’re going to choke the goose that laid the golden egg. I understand the need for finding new revenue streams, but these early steps are headed down a bad road that can really only end up in one conclusion. Which of course would be Roger Goodell instating himself as Supreme Ruler of Everything.