Jets to Wear Atlantic Health Patch on Uniform for Camp
Rich Cimini reported last week that the Jets will be wearing patches during training camp (in Cortland) for their training facility sponsor (in New Jersey), Atlantic Health.
Starting in training camp, the Jets will be wearing small patches bearing the name of Atlantic Health, the company that purchased the naming rights to the team’s $75 million training facility in Florham Park, N.J., which opened last September. Atlantic Health is a New Jersey-based health-care provider.
The naming-rights deal is for 12 years. Terms of the uniform-patch agreement were undisclosed. At the league meeting in March, NFL owners voted in favor of allowing teams to turn a small piece of their practice uniforms into a corporate billboard.
This is the latest craze, and many other teams are in the process of selling patch sponsorships like this, or already have now that they owners approved this measure at the last owners’ meeting. The Giants have a similar sponsorship with Timex.
Having the Jets wear a patch advertising their training facility is a slippery slope. Soon will we be seeing teams with corporate logos on their uniforms during the NFL season? Are we turning in to European soccer?
Yet, despite all these naming opportunities, the JETS continue to screw their fans with PSL fees.
Everyone’s doing it:
http://kissingsuzykolber.uproxx.com/2009/06/a-glimpse-into-the-near-future.html
it comes with the territory of NFL becoming even more mainstream. Can’t blame people for wanting to capitalize.
Growing up, baseball was ALWAYS called “America’s favorite pasttime”
that’s probably not so true anymore.
I think it sucks. NFL uniforms should be team colors only and player numbers. This is disgraceful to all the past players with broken fingers/hips/paralysis who have toiled to bring this league to what it is today. KEEP IT DIGNIFIED. We are NOT european “football” for fairies. Dick Butkus would decapitate this idea, in an ideal world.
Not everyone is screwing their fans with PSL fees and higher ticket prices which the JETS are doing. The mets and Yankees are only charging higher ticket prices for some of their seats.
And if someone can put a positive spin on their only selling 41,000 seats in new stadium, please let us know. I smell blackouts of home games in 2010.
Looks like we’re taking a page from NASCAR
“This sticker is dangerous and inconvenient, but I do love fig newtons.”
Editor, what you mean mets arent increaseing ticket prices??? Just a few years ago, you could buy nosebleed tickets for like 5 bucks…
Editor. oops, sorry, i misread your post
but anyways, like i said, football is becoming america’s new favorite past time, so its only obvious that jets ticket prices will increase alot more than mets and yankees prices.
I say sponsor them up like a Race Car and in return put the games on for free on tv nationwide and lower the ticket prices to $50 max.
vinnywasthebest,
Please try to refrain from using words like “fairies” as a perjorative. It’s offensive.
lol @ 96debacle
But yeah… it’s scary to imagine what might happen if this becomes a trend… NASCAR is losing a lot of money. You always see articles about how it’s on the brink of collapse on ESPN and Yahoo! Sports. This would be the next logical step… and I was upset when it was no longer the Brendan Byrne Arena… I’m in for a rude awakening soon.